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Pre-event Tuesday, September 10

10:00 am - 4:00 pm

Influencer Masterclass: Cultivating a Powerful Network for Link Building, Social Media Evangelism, and PR​

Masterclass
  • Michelle Stinson Ross, Apogee Results
  • Michelle Stinson Ross

We’ll cover topics including:

  • Influencer Audit: Learn how to quickly and quantifiably evaluate existing backlinks, web and press mentions, social mentions, and referral traffic for business value and growth opportunity.​
  • Identify and Qualify: Learn to identify potential influencers for link building, social media, and news media and how to sort, qualify, and prioritize each for outreach.​
  • Influencer Resources: Learn how and when to either pivot existing content and resources or create brand new resources for influencers across various disciplines. This section will include evaluating when to get involved in paid influencer engagements.​
  • Outreach: Learn how to work with Email, Social and Paid Placements to develop and cultivate long term influencer/press relationships.​
  • Tools: Learn more about the tools featured during this workshop and how to use them to get organized, streamline your influencer management processes, and boost results​
  • Case Studies: See how best practices work in real marketing situations and gain insight on how to integrate with your business needs.​

At the end of this masterclass, you’ll be able to:

  • Assess your current influencer programs and resulting traffic
  • Determine current business value and growth from your influencer programs and set future goals
  • Identify additional opportunities to build relationships with new sites and influencers in your industries
  • Evaluate what content and resources you have or need to develop in order to support your programs
  • Grow your long term press/influencer relationships
  • Know when to get involved with paid influencer engagements​
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes
  • B2B
  • B2C
  • Content Marketing
  • Measurement
  • SEO & Search
  • Social Media

How to Hack Facebook’s New Algorithm Changes

Masterclass
  • Carlos Gil, Gil Media Co.
  • Carlos Gil
  • List types of content Facebook gives preferential treatment to
  • Explore Facebook features & tools to help improve reach
  • Implement strategies for boosting organic Facebook reach and engagement
  • Create a valuable checklist to help you reclaim your fans on Facebook
  • Replicate engagement secrets implemented by the world’s leading brands & creators
  • Use proven storytelling strategies for Live Video and Facebook Stories
  • Go outside of the box with advanced tactics for engaging advocates & employees
  • Dig into insights for creating custom audiences with Facebook Ads
  • Build a Messenger chatbot in under two minutes
  • Learn from demonstrations featuring fellow colleagues – including you!
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes
  • Content Marketing
  • SEO & Search
  • Social Media

5:30 pm - 7:00 pm

Digital Summit Pre-Party, Hosted by Pantheon

Before we kick up our heels for the main Digital Summit event, join us for the official Pre-Party. We’ll be gathering at Garrison Tavern Tampa – for local craft beers & networking with Tampa’s diverse community of business builders and innovators.

Have a few beverages and mix & mingle with fellow attendees, speakers, sponsors, and more from the Tampa digital community!

Space is limited and a free RSVP is required.
https://www.eventbrite.com/e/digital-summit-tampa-pre-party-hosted-by-pantheon-tickets-70489025573

Date: Tue,  September 10, 2019
Time: 5:30pm – 7:00pm
Location: Garrison Tavern Tampa, 505 Water Street, Tampa, FL 33602
Tel: 803-204-6490

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Sponsored by:

Day 1 Wednesday, September 11

8:30 am - 12:30 pm

Forget Everything You Know About Email Marketing

AM Workshop
  • Jen Capstraw, Iterable
  • Jen Capstraw
  • List the components of a complete email program
  • Determine email best practices worth busting
  • Implement The Goldilocks Zone: A practical path to personalization
  • Break free of batch ‘n blast
  • Know when to just say no to A/B testing
  • Name the essential components of preference centers that work
  • Use the feng shui approach to email design
  • Understand the future of email
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • Email Marketing
  • Measurement
  • Strategy
  • UX & Design

How to Create Irresistible Content Marketing

AM Workshop
  • Leigh George, Freedom
  • Leigh George
  • Understand how the latest content marketing stats impact your organizational goals
  • Evaluate the effectiveness of your current approach to content marketing
  • Develop a deep understanding of your business from your customer’s point of view
  • Create and customize content to customers’ needs at each phase of their interactions with you from awareness to advocacy
  • Efficiently organize content promotion to help you achieve more with less work
  • Measure the impact of content marketing on your business goals
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Content Marketing
  • Measurement

Advanced SEO Tactics for 2019

AM Workshop
  • Janet Driscoll Miller, Marketing Mojo
  • Janet Driscoll Miller
  • Fix core indexing issues
  • Identify inbound links and deal with spammy links
  • Choose the right internal links to maximize PageRank
  • Use schema code
  • Add multiple languages to your website
  • Address mobile-specific SEO challenges
  • Avoid pitfalls during a redesign process
  • Improve conversion from organic search
  • Identify and address lead generation holes in your SEO execution
  • Accurately report SEO results and how they contribute to ROI

Plus, you’ll receive an online interactive workbook to use during the workshop which will allow you to walk through exercises to help improve specific advanced SEO issues your site may be facing.

Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Conversion
  • Measurement
  • Mobile Marketing
  • SEO & Search

1:15 pm - 2:15 pm

Shaping Brand Perception Through Storytelling

Keynote
  • Ben Tamblyn, Microsoft
  • Ben Tamblyn

2:30 pm - 3:00 pm

Evoking an Emotional Engagement with Video Production

  • Jordan Lung, JL Video
  • Jordan Lung
  • Know the specific types of videos that create certain emotions
  • Implement various production and post-production techniques to evoke emotions
  • Use videos to connect brands to audiences more effectively
  • B2B
  • B2C
  • Branding
  • Content Marketing
  • Video Marketing

What Marketers Can Learn About Social Media from DJ Khaled and Drake

  • Carlos Gil, Gil Media Co.
  • Carlos Gil
  • Tap into new storytelling features on Snapchat and Instagram Stories
  • Create an employee advocacy strategy to boost organic social media reach
  • Leverage social listening effectively to find and engage potential customers
  • Build relatable, real-time moments like an A-list celebrity for your brand
  • List the types of content given preferential treatment by Facebook and Instagram
  • B2B
  • B2C
  • Branding
  • Content Marketing
  • Conversion
  • Social Media

Applying Behavioral Tactics to Further Consumer Engagement

  • Reid Nichols, Sodexo USA
  • Reid Nichols
  • Apply specific behavioral economic principles that drive deeper, authentic consumer relationships
  • Understand the mechanics of decision-making in the context of marketing and implement in your long-term strategy
  • Sell these behavioral tactics internally to position yourself as your company’s expert and grow your career.
  • Strategy

3:15 pm - 3:45 pm

Analytics and Attribution: Measuring the Success of Influencer Marketing

  • Michelle Stinson Ross, Apogee Results
  • Michelle Stinson Ross
  • Set the expectations for influencer deliverables
  • Define and track brand & traffic KPIs
  • Report on how influencers have impacted revenue
  • B2B
  • B2C
  • Data
  • Measurement
  • Social Media

Be the Guide, NOT the Hero of your Customer’s Story

  • Veronica Romney, MyModernBrand + ModernMarca
  • Veronica Romney
  • Recast your company/brand in the only role that can truly connects with your customers
  • Discover where you can extract your customer’s greatest desire, most frustrating paint points, and the philosophical why to their future success
  • Apply an easy framework to clarify your company’s marketing messaging
  • Revise the home page of your website for greatest impact and conversions
  • B2B
  • B2C
  • Branding
  • Content Marketing

How to Leverage Digital & Strategic Partnerships to Reach New Audiences

  • Mike Epstein, Cinematic Music Group
  • Mike Epstein
  • Gain an understanding of three specific types of audiences you can reach out to for your business
  • Learn strategies for approaching brands you’re interested in partnering with
  • Use social media to find what audiences make sense for your business
  • B2B
  • B2C
  • Branding
  • Conversion
  • Social Media

4:00 pm - 4:30 pm

Differentiating Messages and Content to Break Through the Noise

  • Dan Gilgoff, AARP
  • Dan Gilgoff
  • Apply a checklist for messages to connect deep and/or wide
  • Frame similar messages and content in distinct ways to showcase unique value
  • Reformat the same message to succeed on wildly different platforms, from Instagram to Apple News to email
  • B2B
  • B2C
  • Content Marketing
  • Strategy

Transform Your Video Marketing To Be More Actionable

  • Saina Shelton, YouTube
  • Saina Shelton
  • Understand how to transform video marketing campaigns to be more actionable and discoverable
  • Use video to initiate longer, more inclusive conversations, form deeper connections, and how to invite customers to take immediate, measurable next steps towards conversions
  • Leverage YouTube creators for reach, trust and influence to align with your marketing goals
  • Content Marketing
  • Strategy
  • Video Marketing

Creating Influencer Content that Converts!

  • Brittany Ward, CreateCollabs
  • Brittany Ward
  • Include five must-haves to ensure stellar content creation
  • Properly brief your influencers with outcomes in mind
  • Use practical tools to judge influencer/brand fit
  • B2B
  • B2C
  • Content Marketing
  • UX & Design

4:45 pm - 5:15 pm

Social Video: It’s All About Going Native (and the Natives are Mobile)

  • George Potts, Fifth Influence
  • George Potts
  • Understand what native video on social media platforms means
  • Appreciate why native video is important for social media marketing success
  • Grasp how producing native video for social media differs from other types of video production projects
  • Possess the ability to address and resolve typical issues in producing native video for social media
  • B2B
  • B2C
  • Social Media
  • Video Marketing

7 Tips to Level Up your Social Content (Bonus: They Also Make It Accessible)

  • Carmen Collins, Cisco
  • Carmen Collins
  • Have good hashtag etiquette that will keep you from a PR fail—with the bonus of making them easier to consume by all of your users
  • Understand that emoji etiquette will keep your post from becoming annoying to users of all abilities
  • Post better visuals that will get you more metrics success and allow you to help others “see” through your brand’s eyes
  • Master the silent auto-play challenge and get more views with better video practices
  • Depart the session with the understanding that accessible social is just good social, with take-aways that will change the way you “see” your content
  • B2B
  • B2C
  • Content Marketing
  • Social Media

Small team. Tiny audience. Big impact.

  • Zuley Clarke, Business Gift Registry
  • Zuley Clarke
  • Understand the benefits of focusing on a niche audience
  • Create a strategy for identifying your hyper-obsessed audience
  • Use a framework for evaluating your audience segments
  • B2B
  • B2C
  • Conversion
  • Data

5:15 pm - 6:15 pm

Opening Reception

Day 2 Thursday, September 12

8:30 am - 9:00 am

Funnels – What Are They? Why Use Them?

  • Ken Countess, The Countess Group
  • Ken Countess
  • Describe what marketing funnels are and how they should be used
  • Recognize the differences from other marketing tools
  • Understand how they help a business make more money
  • Explain why all businesses should use them
  • Formulate a successful marketing funnel
  • B2B
  • B2C
  • Conversion

Six Data-Validated Tactics to Increase Marketers Qualified Lead Volume

  • Garrett Mehrguth, Directive Consulting
  • Garrett Mehrguth
  • Execute on six tactics that have been statistically proven to increase qualified lead volume
  • Avoid four widely implemented tactics that simply do not work
  • Analyze your current marketing efforts with a list of questions that will spark your journey towards repeatable and scalable growth
  • B2B
  • Conversion
  • Strategy

How Disruptions in TV and Video Are Changing Marketing

  • Kenneth Kinney, Ai Media Group/ A Shark's Perspective Podcast
  • Kenneth Kinney
  • Plan and optimize an omni-channel campaign across all channels including TV (Advanced, Addressable, Connected, Linear, Programmatic, VOD, TV Everywhere, etc.) digital, email, voice, social, podcasts, influencers, and more
  • Leverage data-driven decisions to look at attribution and measurement
  • Optimize across channels for the best results of your spend and that of the customer
  • B2C
  • Data
  • Emerging
  • Measurement

9:15 am - 9:45 am

Why Marketing Analytics Fails (and How to Do It Right)

  • Matt Hertig, ChannelMix
  • Matt Hertig
  • Correctly identify your team’s current needs and objectives using the 4 Levels of Marketing Analytics Performance
  • Understand the essential roles needed in a healthy analytics practice
  • Determine how to choose the right tools for data management and dashboards
  • Discover what you need to do to advance to the next level of performance
  • B2B
  • B2C
  • Data
  • Measurement
  • Strategy

Fyre Festival: 10 Marketing Lessons Your Business Can Leverage

  • Brian Fanzo, iSocialFanz
  • Brian Fanzo
  • Move beyond marketing your products/apps/services and focus on experience marketing
  • Empower today’s digitally connected consumer by capturing attention, maintaining attention and creating buzz
  • Understand why influencer marketing in 2019 requires much more than a celebrity posting an orange tile and how every business can leverage influencer marketing at scale
  • Spend more time understanding your customer while embracing the importance of transparency and authenticity in good times and when things go up in flames!
  • B2B
  • B2C
  • Content Marketing
  • Social Media
  • Strategy

Viral Velocity: How to Build Buzz at Record Speed

  • Ben Kaplan, PR Hacker
  • Ben Kaplan
  • Simplify complex ideas and increase their viral velocity
  • Seed content with influencers who will spread it
  • Activate emotions to trigger immediate action in your audience

Package data to make your company valuable to the trending media conversation

  • B2B
  • B2C
  • Content Marketing
  • Social Media
  • Strategy

10:00 am - 10:30 am

Television & Digital Video Are Converging; What Are You Going To Do?

  • Adam Phelps, Spectrum Reach
  • Adam Phelps
  • Determine why OTT viewership is on the rise and why marketers must address this growing audience
  • Understand why effective marketing campaigns depend on the quality of the data on which they are based
  • Know how to recognize the current shifts in the market, and prepared for what will happen next
  • B2C
  • Emerging
  • Strategy
  • Video Marketing

Getting the Green Light: How to Build Content That People Say YES To

  • Tamsen Webster, The Red Thread
  • Tamsen Webster
  • Analyze your content for the “red lights” that lead to “NO”
  • Identify the five key concepts every piece of content needs to get a “YES” (and know how to find them in your own)
  • Organize your content so it feels like story, even if it isn’t one (and keeps your audience hanging on every word)
  • B2B
  • B2C
  • Content Marketing
  • Conversion

Website Migration: What to Do Pre, During and Post

  • Samantha Kermode, Vertical Measures
  • Samantha Kermode
  • List reasons why you should migrate (there are plenty)
  • Take advantage of opportunities to make your new website SEO friendly
  • Use best practices presented to prepare for your migration
  • Find out what to expect during migration day
  • Know what you need to monitor in post-migration
  • B2B
  • B2C
  • SEO & Search
  • Strategy
  • UX & Design

11:00 am - 11:30 am

The Holy Grail: Building Loyalty and a Brand Community

  • Brandon Raper, World of Beer
  • Brandon Raper
  • Understand loyalty, brand communities, and their intent
  • Develop or foster a community by utilizing psychological and social knowledge
  • Walk consumers/clients/customers through the loyalty & community staircase
  • B2B
  • B2C
  • Branding
  • Social Media

Marketing Trends that Matter in 2019—and How to Leverage Them

  • Leigh George, Freedom
  • Leigh George
  • Overcome the biggest threat to your business that may not even be on your radar
  • Understand the five most importance changes in consumer behavior today and evaluate their implications for your brand and marketing
  • Replicate the approaches of top brands to these seismic changes successfully at your organization
  • Implement an approach to marketing that ensures your brand resonates with customers’ changing needs—no matter who they are
  • B2B
  • B2C
  • Conversion
  • Strategy

Programmatic Evolved: Maximize Your Display, Video, & OTT

  • Brian Lahey, Genius Monkey
  • Brian Lahey
  • Better understand your customers’ journeys, and how to apply that knowledge to your strategy
  • Recognize how Display, Video & OTT advertising fits into your overall marketing strategy
  • Utilize Google Analytics and other tools to measure the metrics that matter
  • Optimize your ad spend and improve your ROI
  • B2B
  • B2C
  • Measurement
  • Paid Advertising
  • Video Marketing

11:45 am - 12:15 pm

Aligning Sales & Marketing Getting to SQL & Filling the Funnel

  • Shay Howe, ActiveCampaign
  • Shay Howe
  • Identify the key areas to align Sales & Marketing
  • Break down the barriers to strengthen your teams
  • Develop shared key metrics of success
  • Understand best practices to execute a successful partnership between Sales & Marketing
  • B2B
  • Conversion
  • Measurement
  • Strategy

Advanced Content Marketing Measurement – Going Beyond the Campaign

  • Deana Goldasich, Well Planned Web
  • Deana Goldasich
  • Understand the difference between basic and advanced metrics
  • Measure content marketing’s impact on cross-functional business goals
  • Uncover metrics that reinforce content marketing as a critical business process, not a reactionary tool
  • B2B
  • B2C
  • Content Marketing
  • Measurement

B2B Account Based Marketing: Align Your Digital Marketing for Sales Success

  • Bob Tripathi, Digital Sparx Marketing
  • Bob Tripathi
  • Gain marketing and sales alignment
  • Create digital tactics to target accounts
  • Tie MarTech platforms with digital activities
  • Create content for the right customer persona
  • Measurement

12:55 pm - 1:50 pm

Building A Brand with Outrageous Marketing

Keynote
  • Scott Dikkers, The Onion
  • Scott Dikkers

The Onion’s co-founder and longest-serving editor-in-chief tells the story of how a scrappy group of college dropouts with no marketing budget created a worldwide comedy brand. He introduces the colorful characters behind The Onion’s success, shares insights about “outrageous marketing” that can apply to any organization, and reveals the pro tip for effectively “crossing the line” by using edgy content to offend everyone yet no one.

2:00 pm - 2:30 pm

Crisis Communications: How To Do It Right

  • Tatiana Kuzmowycz, ClassPass
  • Tatiana Kuzmowycz
  • Develop a communication playbook that spans all areas of the business, from press to customer service to your executive team
  • Communicate change with an empathetic customer-first approach
  • Understand ways to preserve your brand and retain customer loyalty
  • Plan for the unexpected with toolkits and plans for the moments you don’t expect
  • B2B
  • B2C
  • Branding
  • Social Media

The Psychology of a Website: Optimize for Cognitive Biases, Conversion Triggers, and Google’s RankBrain

  • Matthew Capala, Alphametic
  • Matthew Capala
  • Discover the key cognitive psychological biases and conversion triggers that affect your website visitors’ decision making
  • Replicate dozens of examples from some of the biggest brands to master the key principles of website persuasion
  • Upgrade your SEO game by optimizing for Google’s RankBrain, which uses AI and machine learning to better understand basic human instincts and behaviors
  • Use content to position your brand as a trusted authority in your field to reduce friction
  • B2B
  • B2C
  • Branding
  • Conversion
  • Emerging
  • SEO & Search

Can I Trust These Numbers?! How to Build Trust in Your Data/Analytics

  • Alex Abell, Lunchpool
  • Alex Abell
  • Understand how marketing/IT/analytics teams can more effectively communicate with each other and build trust in the numbers
  • Establish a plan that integrates digital marketing around a single source of truth
  • Create more value out of your digital efforts by designing solutions that serve specific audiences
  • Set manageable objectives and KPIs to impress your C-Suite and get results like never before
  • B2B
  • B2C
  • Data
  • Measurement

2:40 pm - 3:10 pm

The Feng Shui of Modern Email

  • Jen Capstraw, Iterable
  • Jen Capstraw
  • Recognize design trends that prioritize engagement and accommodate mobile and desktop email clients
  • Better align messaging and calls to action with campaign objectives
  • Boost ROI with personalization that moves the needle
  • Leverage the CTA secret that gets the click—even among disengaged subscribers
  • B2B
  • B2C
  • Email Marketing

How to Run a Content Practice (Without Inciting Mass Panic)

  • Matt Ingwalson, Heinrich
  • Matt Ingwalson
  • Learn the best habits of highly organized content practices/strategies
  • Clearly articulate a (stronger) strategic goal and map your content to meet it
  • Determine the pieces you need to produce – and when to share them
  • Assign accountability for who concepts, produces and approves tactics
  • Develop a process that allows you to cost-effectively produce content for mobile, social and owned channels
  • Content Marketing
  • Strategy

InstaBrain: The New Rules for Marketing to Gen Z

  • Sarah Weise, Bixa
  • Sarah Weise
  • Understand where Gen Z goes to consume different types of conten
  • Describe what draws them in and keeps them coming bac
  • Implement techniques to shift your marketing strategy for this new consumer
  • B2C
  • Conversion
  • Data
  • Strategy

3:20 pm - 3:50 pm

How to Become a Thought-Leader on LinkedIn

  • Ty Heath, LinkedIn
  • Ty Heath

Social media enhances the way brands engage audiences and express their views – this is why leaders must be effective when expressing ideas & sharing insights on platforms like LinkedIn. LinkedIn is the world’s largest professional network with over 630+ million members globally – Top executives participate in conversations on this platform by sharing meaningful & insightful content with this community. In this session, you’ll learn how to use LinkedIn to generate leads, engage consumers, promote your ideas & establish your brand as a thought-leader With your target audience. Key takeaways: Invest in an effective content strategy to grow engagement around your thought leadership & generate new leads. Amplify your brand voice online & curate powerful conversations to guide prospects through the buyer’s journey. Utilize & measure your brand’s influence as thought-leader online by optimizing & maximizing digital touch-points to create new connections.

  • Content Marketing
  • Conversion
  • Social Media

Measuring Social in Today’s Shifting Sands

  • Chad Israel, Siegal Entertainment
  • Chad Israel
  • Setup the right tools and parameters to ensure social media success
  • Determine and prioritize KPI’s that buckshot goals and targets
  • Launch bold concepts and ground your ideas through substantiating data
  • Reverse engineer audiences to find underserved content opportunities
  • B2B
  • B2C
  • Data
  • Measurement
  • Social Media

Email Deliverability Best Practices From The Experts

  • Tracey Ellis, Leadous Inc.
  • Tracey Ellis
  • Create your own email deliverability plan
  • Understand and know how to review deliverability tracking
  • Proven ways to design and deploy emails for success
  • Email Marketing
  • Strategy

4:00 pm - 4:30 pm

Surviving Google’s Algorithm Updates Before They Happen

  • Taylor Kurtz, Crush the Rankings
  • Taylor Kurtz
  • Measure your website against the known standards set by Google and other search engines
  • Identify immediate areas of improvement based on Google’s Algorithm, as well as competitor analysis
  • Create a winning SEO strategy that will allow you to breathe easier when an Algorithm Update is on the way
  • B2B
  • B2C
  • Content Marketing
  • SEO & Search

Create Marketing Content for the ENTIRE Month with Just One Source

  • Jean Ginzburg, JeanGinzburg.com
  • Jean Ginzburg
  • Repurpose one piece of content in multiple ways so you aren’t always spending time and money creating new content
  • Use marketing tech platforms to add efficiency and streamline the content publishing process
  • Create a content calendar which allows you to organize, plan, and be more strategic with the content you have already developed
  • B2B
  • B2C
  • Content Marketing
  • Social Media

4:30 pm - 5:30 pm

Closing Reception

Join us at Digital Summit Tampa 2019