Agenda

Pre-event Tuesday, May 05

10:00 am - 4:00 pm

Advanced Social Media

Masterclass
  • Lauren Teague, Convince & Convert
  • Lauren Teague

CRO for Any Business

Masterclass
  • Brian Massey, Conversion Sciences
  • Brian Massey

Day 1 Wednesday, May 06

8:30 am - 12:30 pm

The Domino Effect and the Billion-Dollar Differentiator: Create & Activate Your Owned Audience

AM Workshop

Become an SEO Rock Star: Actionable Strategies, Tactics & Tools

AM Workshop

Forget Everything You Know About Email Marketing

AM Workshop
  • Jen Capstraw, Iterable
  • Jen Capstraw

1:15 pm - 2:30 pm

Opening Keynote

Keynote
  • Dave Isbitski, Chief Evangelist, Amazon
  • Dave Isbitski

2:30 pm - 3:00 pm

Rehearse for Real Time: Preparing for the Moments That Make Content Great

  • Lauren Teague, Convince & Convert
  • Lauren Teague

Driving Customer Visits to Your Physical Store

  • Andrew Smith, initiate-it
  • Andrew Smith

3:15 pm - 3:45 pm

Influencer Marketing Strategies to Grow Your Audience

  • Ursula Ringham, SAP, Inc.
  • Ursula Ringham

Everyday Behavioral Science For Better Conversion Optimization

  • Brian Massey, Conversion Sciences
  • Brian Massey

4:00 pm - 4:30 pm

Inclusive Design – Why Digital Accessibility Is A Must

  • Christi Olson, Microsoft
  • Christi Olson

The Authenticity Lie: How to Build Loyalty Through Storytelling

  • Eric Thomas, SAGA MKTG
  • Eric Thomas

4:45 pm - 5:15 pm

How to Talk to Your Customers in a Voice First World

The Era of the Social Brand Troll: How We Got Here and What You Should Do

  • Obele Brown West, Weber Shandwick
  • Obele Brown West

5:15 pm - 6:15 pm

Opening Reception

Day 2 Thursday, May 07

8:30 am - 9:00 am

The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI

  • Carlos Gil, Gil Media Co.
  • Carlos Gil

Viral Velocity: How to Build Buzz at Record Speed

Leverage Challenger Thinking to Redefine Your Brand and Ramp Up Your Marketing Strategy

  • Nicola Smith, REBEL & REASON
  • Nicola Smith

9:15 am - 9:45 am

Humanization Is the New Personalization: Driving Growth With Good

  • Jen Capstraw, Iterable
  • Jen Capstraw

Core Connection: How to Turn Your Contacts into Customers

  • Veronica Romney, MyModernBrand + ModernMarca
  • Veronica Romney

10:00 am - 10:30 am

“Meh” to “Marvelous”: How to Market on Facebook Ads in the Era of Killer Competition

Website Migration: What to do Pre, During and Post

How To Grow Your Brand When Everything Else Has Failed

  • Garrett Mehrguth, Directive Consulting
  • Garrett Mehrguth

11:00 am - 11:30 am

Why Your Facebook Ads Keep Failing: Lessons Learned From Spending Over $1 Million Dollars in FB Ads

  • John Huntinghouse, Epic Marketing
  • John Huntinghouse

How to Survive Google’s Algorithm Updates Before They Happen

11:45 am - 12:15 pm

A Balanced Attack: Creating and Enhancing a Communication Skill Set in the Workplace

  • Dan Devone, Fox Sports
  • Dan Devone

Email Deliverability Best Practices From The Experts

1:00 pm - 2:00 pm

Fyre Festival: Lessons Learned, Influncer Truths & Takeaways – A Chat with Ja Rule

Keynote
  • Ja Rule, Rapper and Entrepreneur
  • Carlos Gil, Gil Media Co.
  • Ja Rule
  • Carlos Gil

2:10 pm - 2:40 pm

Data Readiness: Using Compliance To Help Improve Your Marketing Capabilities

Link Building and Content Go Together Like Peas and Carrots

  • Debra Mastaler, Alliance-Link
  • Debra Mastaler

2:50 pm - 3:20 pm

Beyond Personalization: Deliver Authentically Human Emails That Drive Meaningful Result

Reduce, Reuse and Recharge Your Revenue With Strategic Video & Content Marketing

Lead Nurturing is Like Dating: Tips for Building an Effective Lead Nurturing Program in 2020

3:30 pm - 4:00 pm

How to Create a Binge-Worthy Brand: Using AI Like Netflix, Amazon & Starbucks

How to Become a Pop-Marketer: Wield Attention Like a Lightsaber, Using the Power of Popular Culture

  • Joe Cox, Pop Marketer
  • Joe Cox

4:10 pm - 4:40 pm

Winning at E-A-T: The Intersection of Brand Building and SEO

Why (And How) We Should Expect More from Influencer Marketing

  • Jim Tobin, Ignite Social Media
  • Jim Tobin

Making Your Social Media Stand Out in a Traditional Media Mindset

  • Stephen Kent, Harris Teeter
  • Stephen Kent

4:40 pm - 5:40 pm

Closing Reception