Digital Summit Masterclasses

May 5, 2020 | 10:00am – 4:00pm

(Included in Platinum pass; upgrade fee applies to all other ticket types)

Transformative Full-Day Deep Dives

Choose Between:
Who should attend a Digital Summit Masterclass?

These Masterclasses are great for a wide variety of digital marketers and leadership – content marketers, social media mavens, brand evangelists, digital strategists, community managers, analysts, marketing leadership, or really anyone else looking for things including:

  • More advanced strategies and tactics for building and maintaining a data-driven marketing organization
  • The best ingredients to use to produce representative, rich data sets
  • Better data accuracy and measurement efficiency from your marketing campaigns
  • Deeper, more advanced understanding and use of Google Analytics – including better use of goals, filters, account integrations, advanced segments, and cross-domain tracking
  • How to develop a more meaningful and actionable data reports for a variety of audiences
  • Tactics to evaluate your current social media landscape, competitors, and competitive benchmarks
  • Content strategy tips by social platform, that align perfectly to your business goals
  • How best to use paid ads to augment your organic social strategies
  • How to develop custom audiences for specific, more advanced targeting and testing
  • Developing better KPIs, and more meaningful social media reports for your organization
  • Expert insights and advice on the best social, and measurement tools to use in 2020

“A wealth of marketing knowledge and insight. Information overload – in a good way”

– Digital Summit attendee

What’s Included?
  • 6 hours of drill-down, deep-dive content, tips, and insights
  • Workbooks from both Masterclasses
  • Exclusive DS Masterclass Certification
  • Lunch, snacks, coffee, and free WiFi

Pre-event Tuesday, May 05

10:00 am - 4:00 pm

Advanced Social Media

Masterclass
  • Lauren Teague, Convince & Convert
  • Lauren Teague

At the end of this masterclass, you’ll be able to:

  • Audit your current state of social
  • Identify landscape and competitive benchmarks
  • Use content that moves, sings and smiles to capture audience attention
  • Refresh social media reports for your organization
  • Choose KPIs that demonstrate campaign health
  • Understand how paid media augments a health organic strategy
  • Develop custom audiences for specific targeting and testing
  • Create a social media playbook for your brand
  • Dial in the best tools and processes for you and your team
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes

CRO for Any Business

Masterclass
  • Brian Massey, Conversion Sciences
  • Brian Massey
  • The magical equation you’ve been optimizing for, but didn’t know it.
  • The metrics content marketers should pay attention to.
  • Calculate the value of a reader, prospect and customer.
  • Build high-converting content pages.
  • How to get bigger content budgets from higher conversion rates.
  • The rules of behavioral science — that you already know.
  • The tools you should always have at your fingertips.
  • How to use heatmaps to improve page layouts.
  • Using analytics to grade your content and traffic.
  • Why Bounce Rate is a poor indicator of content effectiveness.
  • The sources of data you can tap for amazing insights.
  • Keeping designers and copywriters honest.
  • How to outgrow competitors with more resources.
  • Dealing with executive interference.
  • How to evaluate for crazy ideas that “just might work.”
  • Transcend your IT department.
  • How to decide what to change, what to leave the same, and what to test.
  • Writing great survey questions.
  • How to run a focus group from your desk.
  • Managing content for a website redesign.
  • How to develop ads that deliver qualified readers.
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes
See What People Love About Digital Summit
A certificate of completion is available for all Masterclass attendees

Tout your new skills to your boss, colleagues, LinkedIn profile, resume or just to your dog!