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Masterclasses Workbooks

Thanks for choosing to attend one of our Masterclasses at Digital Summit! You’re welcome to attend either of the two Masterclasses.

Please download the workbooks (click on the buttons below) to the laptop or tablet device you plan to bring with you to the event. Be sure to download it prior to the event to save time (and WiFi bandwidth) on site. You’ll want to have it with you to get the most out of the Masterclass.

Influencer Masterclass: Cultivating a Powerful Network for Link Building, Social Media Evangelism, and PR​
How to Hack Facebook’s New Algorithm Changes

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Day 1 Tuesday, September 10

10:00am - 4:00pm

Influencer Masterclass: Cultivating a Powerful Network for Link Building, Social Media Evangelism, and PR​

Masterclass
  • Michelle Stinson Ross, Apogee Results
  • Michelle Stinson Ross

We’ll cover topics including:

  • Influencer Audit: Learn how to quickly and quantifiably evaluate existing backlinks, web and press mentions, social mentions, and referral traffic for business value and growth opportunity.​
  • Identify and Qualify: Learn to identify potential influencers for link building, social media, and news media and how to sort, qualify, and prioritize each for outreach.​
  • Influencer Resources: Learn how and when to either pivot existing content and resources or create brand new resources for influencers across various disciplines. This section will include evaluating when to get involved in paid influencer engagements.​
  • Outreach: Learn how to work with Email, Social and Paid Placements to develop and cultivate long term influencer/press relationships.​
  • Tools: Learn more about the tools featured during this workshop and how to use them to get organized, streamline your influencer management processes, and boost results​
  • Case Studies: See how best practices work in real marketing situations and gain insight on how to integrate with your business needs.​

At the end of this masterclass, you’ll be able to:

  • Assess your current influencer programs and resulting traffic
  • Determine current business value and growth from your influencer programs and set future goals
  • Identify additional opportunities to build relationships with new sites and influencers in your industries
  • Evaluate what content and resources you have or need to develop in order to support your programs
  • Grow your long term press/influencer relationships
  • Know when to get involved with paid influencer engagements​
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes
  • B2B
  • B2C
  • Content Marketing
  • Measurement
  • SEO & Search
  • Social Media

How to Hack Facebook’s New Algorithm Changes

Masterclass
  • Carlos Gil, Gil Media Co.
  • Carlos Gil
  • List types of content Facebook gives preferential treatment to
  • Explore Facebook features & tools to help improve reach
  • Implement strategies for boosting organic Facebook reach and engagement
  • Create a valuable checklist to help you reclaim your fans on Facebook
  • Replicate engagement secrets implemented by the world’s leading brands & creators
  • Use proven storytelling strategies for Live Video and Facebook Stories
  • Go outside of the box with advanced tactics for engaging advocates & employees
  • Dig into insights for creating custom audiences with Facebook Ads
  • Build a Messenger chatbot in under two minutes
  • Learn from demonstrations featuring fellow colleagues – including you!
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes
  • Content Marketing
  • SEO & Search
  • Social Media
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A certificate of completion is available for all Masterclass attendees

Tout your new skills to your boss, colleagues, LinkedIn profile, resume or just to your dog!