Accelerate New Customer Sales with Great Customer Experience & Onboarding
69% of marketers are focused on converting contacts/leads to customers according to Hubspot’s State of Inbound 2018. But having a customer isn’t the same as having an active, purchasing customer on the journey to loyalty and advocacy. Learn how a high-growth B2B Cloud Software Startup in Seattle drove customer engagement and loyalty by implementing new foundational systems (inbound, marketing automation), and an end-to-end approach to customer experience & onboarding across digital and offline touchpoints.
At the end of this session, you’ll be able to:
- Implement an end-to-end approach to customer acquisition including customer onboarding to increase loyalty and additional sales
- Bringing other teams into the mix and win the crucial 1st 100 days across key digital touch-points
- Analyzing results and outcomes through smart experiments
- Access helpful resources to take customer experience to the next level