Business Messaging: Meet Consumers Where They Are

Five of the world’s top seven apps are messaging apps, and we’ve all changed our communication preferences towards ongoing, asynchronized messaging, and away from voice calls. However, when it comes to contacting a business, we often have to stop what we’re doing and pick up a phone or meet the brand on their terms.

Google believes that the future of business communication is often going to be asynchronous and include branding, rich media, and analytics that lead to better consumer engagement. Through interactive mobile experiences, businesses can connect with customers in their channel of choice. Join a Google expert to learn about the future of business messaging and how major brands are already using this technology to reach their customers.

After this session, you’ll be able to:

  • Understand how Search is changing to include messaging
  • Increase customer engagement and personalization
  • Apply case studies from fortune 100 retailers, telcos, automotive, finance and other sectors that are successfully using business messaging
  • Prepare your brand for conversational commerce