Content Strategy: A Framework for Executive Buy-in

Why is it that some content marketing campaigns soar, while others fail? A recent survey says it’s highly dependent on buy-in from the rest of the organization. So how can you get key executives to the “light bulb” moments faster? In this session, you’ll learn from real-world examples and take away fresh techniques, approaches and strategies to gain “all-in” champions for your content across your organization.

After this session, you’ll be able to:

  • Understand the myths that executives still believe about content marketing (and how to bust them)
  • Create content marketing that directly impacts cross-functional business goals
  • Follow a structured framework for presenting results that will resonate most with specific executives

This session is for marketers who have several years’ experience with content strategy and want to understand how to win the support of executives more effectively and efficiently.