Creating Conversion Rate Optimization Experts Across Your Organization

If you’re responsible for driving the strategy around your organization’s website, you know a successful website is more than a “build it and then they’ll come” strategy. The best websites are constantly analyzing their performance through conversion rate optimization (CRO) so they can generate more leads or sales from their online presence. But most people haven’t received any formal training about how to build and run a conversion rate optimization program or who in your organization should even be doing this work. This talk will share how you can enhance the CRO expertise at your company and make this process a critical part of your marketing strategy.

After this session, you’ll be able to:

  • Understand the components needed to build a strong CRO program
  • Identify ten roles in your company that can become CRO experts
  • Incorporate CRO practices into your daily role

Who should attend?
This session is for digital marketers who have several years of experience with website strategy and analytics.