How to Create a Monster Brand from the Ground Up

How do you build a monster brand from the ground up? Amy Vernon had to figure that out when she was brought on board to brand Synergis Capital Advisory Services. When she started, there was nothing. No website. No logo. No voice. No social media accounts. Unless you were an investor in one of the funds they managed, you wouldn’t even know they existed. Add to it that the name overlapped with other unrelated firms in the financial services space, and there was a lot of work to be done.

Fast forward a year, and Kaiju Capital Management launched its website to rave reviews, was displayed on the outside of the Nasdaq building, and is pushing forward with additional branding projects that will expand its footprint and reputation. In this session, Amy will give you a blueprint for how she built the brand from where it was to where it is now, and how you can do the same.

After this session, you’ll be able to:

  • Apply tactics used to build a brand that straddles the line between light-hearted and all business, even in a legacy industry
  • Create a brand voice that stands out in an industry that is traditionally staid
  • Build and manage an external team that can bring all of the branding parts to life