Crisis Communications: How To Do It Right
All it takes is one communication misstep to damage your brand’s reputation and your business’ bottom line. This session will teach you how to navigate your business’ next big pivot, season of change or PR crisis and control the conversation (instead of being consumed by it).
After this session, you’ll be able to:
- Develop a communication playbook that spans all areas of the business, from press to customer service to your executive team
- Communicate change with an empathetic customer-first approach
- Understand ways to preserve your brand and retain customer loyalty
- Plan for the unexpected with toolkits and plans for the moments you don’t expect