Get the HiPPO Out of the Room! How to Build a Culture of Experimentation

Does your team have the flexibility to test across your digital properties? Are ideas often stifled by one person making the decisions? To grow your audience and better connect with consumers, it’s extremely important for companies to embrace experimentation and the insights they uncover. This session will help your team embrace new ideas and solutions and provide you with tactics for building a culture of experimentation.

After this session, you’ll be able to:

  • Foster an environment for experimentation and structure your team appropriately
  • Use processes, data, and insights to drive experimentation within your company
  • Apply five marketing experimentations for your website today