How to be an SEO Jedi in 2020

With the explosion of mobile search, SEO is more important than ever before – but most people still don’t “get it”. In this workshop, Greg will explain how SEO has changed, which signals matter for visibility in searches, and how you should adjust your current marketing strategy to stay relevant. He’ll share specific tactics for optimization, tools you should use for SEO, and explain how strategies should be adjusted for local businesses. You’ll receive an interactive workbook to help you personalize your SEO strategy and make you an SEO Jedi.

After the workshop, you’ll be able to:

  • Identify and correct technical issues that affect SEO
  • Use google analytics like a pro
  • Use search console to find issues and opportunities
  • Conduct keyword research the right way
  • Optimize your site
  • Write awesome content
  • Structure your site correctly
  • Identify and acquire quality inbound links
  • Analyze competitors and what they’re doing for SEO
  • Optimize Google My Business
  • Create awesome customized reports
  • Tie it all together into a cohesive strategy