Humantics. Why Google Says Your Content Sucks and What to Do About It!

In an age of Artificial Intelligence writing assistants and machine learning algorithms, writing content is no longer as simple as keywords on a page. In this lively session, you’ll learn how ‘Humantics’ helps content writers create copy that not only works for humans, but also for search engines fueled by the semantic web.

After this session, you’ll be able to:

  • Identify how search engines break content apart to better understand it (and help you write it)
  • Research entities, entity attributes, and connections (to write better content)
  • Create page copy within a website structure that facilitates machine learning algorithms and search visibility!