The Holy Grail: Building Loyalty and a Brand Community

It’s easy to understand that customer loyalty can push you past competitors, but what makes people loyal to a company? And more importantly, how can we create and nurture loyalty for our brand? The opportunities are endless and it’s not just for mega conglomerates and fortune 500 companies. This session will explain the psychology behind human & brand interaction, look at specific examples of tactics, and teach you how to develop or nurture a community built around your brand.

After this session, you’ll be able to:

  • Utilize specific tactics to increase brand & customer loyalty
  • Understand the psychology of why we are drawn to brand communities
  • Build a brand community or enhance a naturally occurring one