Personalization Marketing – 5 Breakthrough Techniques You Can Implement Today (And The Numbers To Prove It Works)
No matter your particular type of business, no two customers are ever the same … so why do most websites say the same thing to everyone? Customers today want products and services that are seemingly meant just for them, however, unless you’re targeting only one industry & one type of buyer, it’s nearly impossible to create a single message that will work for everyone. But, what if your message could resonate with EVERYONE? That’s the idea behind Personalization Marketing — and it’s changing everything.
After this session, you’ll be able to:
- Properly identify and segment your site visitors based on what you know (and even what you don’t know)
- Immediately increase the ROI of paid acquisition campaigns with only a fraction of the effort
- Increase down-funnel conversions over 200% with dynamic calls-to-action