Reimaging, Rediscovering and Reinventing Your Brand through Storytelling
Storytelling has become one of the most useful tools at a brand’s disposal to capture the imagination. In this interactive session, attendees will learn through a case study format of creating relevancy through storytelling, while simultaneously balancing how to speak to a younger demographic and nurturing its existing customer base.
After this talk, you’ll be able to more expertly:
- Identify which elements of your brand look and feel needs greater consistency (and perhaps a little refresh)
- Set strategies to make your brand voice more conversational
- Create (or create better) story-driven video content to share the ‘why’ of your brand or product