Television & Digital Video Are Converging; What Are You Going To Do?
Right now, there is a seismic shift in the way video media is consumed. This session will explain the convergence of TV and OTT and effective marketing strategies in today’s “streaming” world.
After this session, you’ll be able to:
- Determine why OTT viewership is on the rise and why marketers must address this growing audience
- Understand why effective marketing campaigns depend on the quality of the data on which they are based
- Know how to recognize the current shifts in the market, and prepared for what will happen next