The Holy Grail: Building Loyalty and a Brand Community

This session focuses on understanding why consumers are loyal. We’ll look at both psychology and real-life examples. We’ll also explore how to create and utilize a community no matter the size or service your company offers.

After this session, you’ll be able to:

• Understand loyalty, brand communities, and their intent
• Develop or foster a community by utilizing psychological and social knowledge
• Walk consumers/clients/customers through the loyalty & community staircase