Chike Farrell is a marketer whose career straddles worlds. Client-side +Agency. US + Caribbean. B2B + B2C & beyond. He has a unique perspective of marketing as the current VP Marketing at Seattle-based cloud startup SkyKick (2x Deloitte Tech Fast 500) and as co-owner of an award-winning agency, Caribbean Ideas Synapse. Born and raised initially in Trinidad & Tobago, Chike has over 15 years of global marketing experience, including prior roles at Ernst & Young and Microsoft. He is an advocate of inbound, digital, and transmedia storytelling. Chike holds an MBA from MIT's Sloan School and is a Trinidad & Tobago national scholar.